Tuyển Brand Marketing Highland Coffee Service JSC làm việc tại Hồ Chí Minh thu nhập Thỏa thuận

Job overview:
his role is responsible for translating business and marketing objectives into strong Coffee Product portfolio to meet the needs and preferences of customers and maximize profitability. This role leads the identification of emerging consumer trends and partner with Product Innovation to create a pipeline of delicious, good value for money, profitable, branded products that address key opportunities.
Responsibilities:
1. Product Portfolio Management
• Understand competitors’ activities, customers’ need & preferences based on sales data and market research to proactively propose interventions, develop strong Coffee product portfolio to deliver sales target, increase customer satisfaction and loyalty.
• Develop product roadmap and menu management to ensure they align with the overall product strategy and brand positioning.
• Identify gaps in the market and develop new products to fill those gaps.
• Regularly review the menu, evaluate performance of individual products and the overall product mix to make decisions about which products to keep, which to replace, and which to add to optimize sales and profitability.

Ứng viên nộp hồ sơ trực tuyến bằng cách bấm Ứng tuyển ngay dưới đây.