Tuyển Product Marketing Công Ty TNHH Befinancial làm việc tại Hồ Chí Minh thu nhập Thỏa thuận

This position will be responsible for overseeing marketing activities for CAKE by VPBank's Liability (CASA, Term Deposit) product, including but not limited to:
Developing and executing strategic marketing plans to effectively communicate the features and benefits of the product to customers.
Developing and executing
Conducting market research to understand consumer needs and experiences, performing segmentation, and designing tailored channels, activities, and content to engage target segments and drive sales, ensuring KPIs are met.
Conducting market research
Planning and executing promotions, while continuously assessing the effectiveness of these activities based on key product metrics.
Planning and executing promotions
Managing and optimizing end-to-end campaign execution, from ideation to delivery, with a focus on data-driven optimization and A/B testing to enhance performance.
Managing and optimizing
Implementing customer-centric marketing strategies by targeting segmentation and personalizing campaigns to boost customer engagement and improve conversion rates.
Implementing customer-centric marketing
Managing the customer funnel on the CAKE app, optimizing the user journey and conversion rates through strategic touchpoints and personalized experiences.
Managing the customer funnel
Job Responsibilities
- Build on product messaging that sets new products apart from others in the market to give a unique selling point

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